Services
Brand positioning, Audience analysis, Strategy, Rebranding, Visual identity
Year
2026
Role
Designer
Context
Design Management I · Brand Strategy
Info
A rebranding concept that repositioned Dabur Chyawanprash for a younger audience under the name Aura Plus.
Brief
A rebranding concept that repositioned Dabur Chyawanprash for a younger audience under the name Aura Plus. The project involved understanding brand positioning, defining the target audience and translating the strategic direction into a new brand concept.
Objective
Placeholder objective. State what the project needed to achieve and how you would know it worked.
Approach
Placeholder approach. Explain how you started: research, observations and the early questions you asked.
Process
Placeholder process. Show how the work developed through sketches, models, tests and revisions.
Solution
Placeholder solution. Describe the final outcome and why it answers the brief.
Reflection
Placeholder reflection. Note what you learned and what you would do differently.
Documentation
Documentation
Services
Brand positioning, Audience analysis, Strategy, Rebranding, Visual identity
Year
2026
Role
Designer
Context
Design Management I · Brand Strategy
Info
A rebranding concept that repositioned Dabur Chyawanprash for a younger audience under the name Aura Plus.
Brief
A rebranding concept that repositioned Dabur Chyawanprash for a younger audience under the name Aura Plus. The project involved understanding brand positioning, defining the target audience and translating the strategic direction into a new brand concept.
Objective
Placeholder objective. State what the project needed to achieve and how you would know it worked.
Approach
Placeholder approach. Explain how you started: research, observations and the early questions you asked.
Process
Placeholder process. Show how the work developed through sketches, models, tests and revisions.
Solution
Placeholder solution. Describe the final outcome and why it answers the brief.
Reflection
Placeholder reflection. Note what you learned and what you would do differently.
Documentation
Documentation